International Business History: A Contextual and Case Approach
This text presents for the first time the history of international business, using both a case and contextual approach. Case studies from around the world are analyzed in both their internal and external contexts. Divided into five geographical sections--Europe, North America, Central America/South America/the Caribbean, Africa, and Asia/Western Pacific--the text features case studies of particular businesses of various periods, as well as essays on international business and economic integration in the particular regions. Introductions to each section define main themes and relate the case studies to those themes; commentaries introduce each case study and summarize key issues.
This text presents for the first time the history of international business, using both a case and contextual approach. Case studies from around the world are analyzed in both their internal and external contexts. Divided into five geographical sections--Europe, North America, Central America/South America/the Caribbean, Africa, and Asia/Western Pacific--the text features case studies of particular businesses of various periods, as well as essays on international business and economic integration in the particular regions. Introductions to each section define main themes and relate the case studies to those themes; commentaries introduce each case study and summarize key issues.
International Business History: A Contextual and Case Approach
* Publisher: Praeger
* Number Of Pages: 304
* Publication Date: 1994-04-30
* ISBN-10 / ASIN: 0275944131
* ISBN-13 / EAN: 9780275944131
D. P. M. McCarthy has written a fabulous book! McCarthy's exhaustive research, keen insight and recreational writing style have made history with this text. "International Business History" is revolutionary in its views of the company's role in this brave new world.
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