Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. ( from Wikipedia ).
Yes, Advertising Slogans are short but important phrases. An effective slogan usually:
states the main benefits of the product or brand for the potential user or buyer
implies a distinction be between it and other firms' products - of course, within the usual legal constraints
makes a simple, direct, concise, crisp, and apt statement
is often witty
adopts a distinct "personality" of its own
gives a credible impression of a brand or product
makes the consumer feel "good"
makes the consumer feel a desire or need
is hard to forget - it adheres to one's memory (whether one likes it or not), especially if it is accompanied by mnemonic devices, such as jingles, ditties, pictures or film.
You can see a complete list companies advertising slogans in this post.
Click to see this list of companies slogans